What a difference one show makes! That show happens to be the worlds largest, most recognized and historical show in the global graphics community, Drupa. Drupa 2008 attracted over a two week period, approx. 340,000 visitors and generated more than 10 Billion Euro or 15.5 Billion $US in sales contracts making it a significant opportunity for many exhibitors. 

Drupa 2008 had a special significance for our company Xingraphics, it was really our major launch into the International market in a concentrated manner and the response was overwhelming to say the least. Some of our existing partners who have known and worked with Juguang voiced their confidence and excitement about the transition from a proud Chinese company with a high reputation and brand recognition in conventional plate manufacturing now making significant inroads into the international market with the Xingraphics and FIT brands focusing on the digital or thermal technology.

This transition is only just starting and the journey has many challenges but we are confident through our employees, partners and technology we will achieve our short and long term goals and objectives. As part of the ever growing International Business Deparment (IBD) team, I was very proud of our local and international team members who interacted professionally and diligently throughout the show with existing and potential customers promoting our company image and brand as well as communicating the key benefits of doing business with Xingraphics. This not only focused on supplying another product in the market but focused on why doing business with Xingraphics allows them to obtain greater value than our competitors can provide them. This includes responsive customer service and support, business flexibility, leading technology including world first true process-less technology, FIT eCO and of course our promise of consistent quality products at a competitive price.  

The show allowed us to show case our pre-launched FIT eCO which was demonstrated live on both a Kodak and Screen image setters as well as our internationally proven and accepted FIT X-tra thermal plate solution. We received numerouse enquiries from around the world and some significant partnerships in strategic markets were finalised during Drupa which will be made public soon. So a very exhausing, exciting and rewarding Drupa for Xingraphics that we will reflect back on as a major milestone for Xingraphics!